Beschreibung

A media relations strategy is the planned deployment of activities, content and resources involveing journalists and media outlets, to tell an organisation’s story. It is the process of coming up with a message and disseminating it to the right media sources – clearly both online and offline – to reach the target market. A strong media relations strategy will ensure that your message will get across to the right media and audience.

Effective media strategies need to adapt to this new media context and be able to exploit what are fast-evolving developments.